Passion. Experience. Diligence.


Established on January 11, 2022, Black Lion Strategies is a social impact and public affairs consulting firm founded and led by Samuel M. Gebru.

Inspired by the rare and majestic black-maned lions endemic to East Africa, we take a unique and highly personalized approach to our work. Problems are opportunities. Guided by our commitment to social impact, we are passionate about getting into good trouble.

Turning ideas into solutions is our raison d’être.

What drives us?

Our mission is to help better the world by providing our clients with the strategy, tools, and capacity to do good and do well.

Our vision is to be the consulting firm of choice for those who believe in good trouble.

Our values guide every decision we make, from who joins our team to who we take on as a client:

  • Relationships

  • Empathy

  • Integrity

  • Diligence

  • Inclusion

  • Joy